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Tip
of the Month: July 2006
Attack Mondays! It’s a great day to sell!
Check out this excerpt from my book The Four Kinds of Sales People: Your Personal
Path to Breakthrough Achievement.
“Craig the Caretaker hated Monday mornings. After
fifteen years in sales, it was his experience that Mondays were poor selling
days because customers
were preoccupied
with shaking the weekend off and consumed with challenges of the week ahead.
Craig had surmised several years ago that since he was that way, it was logical
that the rest of the world was similar. Therefore, he chose to give the world
some “adjustment time” as he eased into each of his weeks.”
Page 97 – Chapter 4, Craig the Caretaker
Well folks, I have to tell you. Craig is right! Does it surprise you that I say
that? I’ll say it again. Craig is right! How can I say that when the title
of my tip of the month is:
“Attack Mondays! It’s a great day to sell!”
I’ll tell you why it’s true. It’s true for Craig because that
is what Craig believes. Craig intends to take it easy on Monday’s. And,
therefore, that is one reason why Craig is a Caretaker. He’s stuck in his
own thinking and you can bet that Monday’s for Craig are full of inefficiencies
and lack of productivity.
Listen to me, please. It doesn’t have to be that way. Breakthrough Achievement
is about taking the journey down the path of our weaknesses, the things we don’t
like to do. No matter what level we are at, be it a top producer, average producer,
struggler, new, you name it. Craig doesn’t go hard on Monday’s because
Craig is stuck in that belief. The end result, 20% of his week is shot! Ouch!!!!!
On the other hand, I take this intention into each of my Mondays:
“Monday’s will be my most productive and successful day of the week. The
effort I put in today will dictate my week. While the rest of the world is bemoaning
Monday’s, I’m attacking them.”
I can’t tell you how good I feel after reflecting on my Monday that is
filled with challenging, focused, goal oriented, client reaching actions that
advance our work here at Chuck Mache Communications. What a set-up for the rest
of the week.
Craig is right! Monday’s are a bad day to sell. But folks, that’s
only for Craig. So take advantage of a huge opportunity and “Attack Monday’s!
It’s a great day to sell!” And whatever you do, don’t think
like Craig the Caretaker.
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