Tip of the Month: November 2006
Trust – the glue that binds people

Dear Friends,

How much do your clients trust you? Ask yourself these questions:

  • Am I finding their pain and attempting to solve their problems? Theyíll trust you more if you are solving their problems.
  • Am I doing what I say Iím going to do? Theyíll trust you more if you walk your talk.
  • Am I genuinely listening versus doing all the talking? Theyíll trust you more if you tune into their agenda.
  • Do I care more about their needs versus my own? Theyíll trust you if you put their needs first.
  • Am I helping them more than I am selling them? Theyíll trust you more if thatís first on your agenda.


  • There are many more questions like this, and not just for people in sales. If you are a leader of a company, does your team and employees genuinely trust you? Not if:

  • Your agenda is ahead of the teams and always changing
  • You are taking all of the credit for the company success
  • You are blaming your team for your failings
  • You are not allowing your team to make mistakes
  • You donít have genuine care for each and every employee
  • You donít communicate whatís really on your mind
  • You are not an authentic individual


  • I do a lot of executive coaching, and one of the keys is that there is mutual trust between me and my clients. I do my share of upfront qualifying homework and never take on a client that in my estimation isnít willing to change. Their words may indicate their willingness, but if I donít trust they mean it, I pass. After all, one of the keys to getting better is making difficult changes. For some though, itís too painful to change. I canít help people who are not going to make changes. Usually, they have trust issues. One of the biggest challenges I have is to get people to see themselves for who they really are, not their own interpretation. That means they have to trust me and believe that my only intention is to help them get better. When this occurs, we almost always hit the goals we set out to achieve.

    When there is trust between people, things get done faster. Creative opportunities open wide up, problems get solved, hurdles overcome, issues resolved, and attacking challenges that your business is faced with becomes fun and invigorating. Trust is a key ingredient to momentum. Trust exterminates all the ìnoiseî served up by the naysayerís. Trust is the glue that binds people in working toward a common goal, and when its there, itís powerful.
     
     
     
     

     
     

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